Merchandising Portfolio Project
Task: Create an apparel brand and conduct a business analysis, target market and SWOT analysis for the business. Identify a fashion trend for F/W 18 and create a trend board, color and textile board and a marketing strategy for the brand.
Skills: Photoshop, target market analysis, trend boards, branding
Our Community Partner was in need of help after we presented our promotional plan, so I've decided to volunteer my time to help get them on the right track. I've created a logo, Facebook cover image and am in the process of working on a website.
Store Image Project
Task: Work with local retail store Maddie Bea to create a music festival-themed window display, develop a new and improved floor layout and create a two-dimensional store layout.
Skills: visual merchandising, developing floor layouts, styling, knowledge of target market